Background
A challenger brand in a category that advertises handshakes.
The brand
Suitorly replaces the CV with a ten-strengths profile and AI agent interviews. Category share of voice: effectively zero.
The brief
Make a hiring platform famous — and make the world feel, in eight seconds, why the old way is absurd.
The constraint
Incumbent job boards outspend us 100:1. We could not buy attention. We had to earn it with a truth.
The insight
“Tell me about yourself”
is the most rehearsed lie in human history.
is the most rehearsed lie in human history.
Every interview on earth opens with it. Every candidate has a script for it. Nobody has ever answered it honestly — because the question rewards performance, not truth. A hiring platform that never asks it has a story the whole world recognises.
The film · 8s + 32s cuts
0–4s
A percussive supercut: every candidate, every fluorescent room, the same rehearsed spiel — cuts accelerating until it hurts.
4–6s
Hard cut to silence. One woman, warm light, caught by a question she has no script for — and the mask drops.
6–8s
Push-in on someone actually being themselves. Super: “We never ask it.” Suitorly ♥
The campaign world
One truth, told everywhere.
Plus: retargeted pre-rolls (“We Saw You Apply”), careers-page takeovers, “The Exhibit” museum film, and white-label strengths boards on employers' own sites.
Results · Campaign to date
23K
CVs shredded
the campaign's own participation metric — each one a signup
~$0
blended candidate CAC
earned media replaced the media plan
4,105
matches made
312 placements; 11-day median courtship
38%
m/m employer growth
140 employers briefed; 9 white-label boards live
The category advertises handshakes. We ended a 500-year relationship.
